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Cheeriocraft (2015)

Cheeriocraft - 30sec Spot

final composite - everything is made of Cheerios

final composite - everything is made of Cheerios

final composite - ...even the sun and clouds are Cheerios

final composite - ...even the sun and clouds are Cheerios

final composite - "Getting Wood"

final composite - "Getting Wood"

final composite - We came up with the idea of a honeycomb shapped UI

final composite - We came up with the idea of a honeycomb shapped UI

final composite - We used Buzz's honey wand dipped in honey for the torches

final composite - We used Buzz's honey wand dipped in honey for the torches

final composite - "Buzz the Bee" in is his minwcraft makeover

final composite - "Buzz the Bee" in is his minwcraft makeover

final composite - Every bee needs a castle

final composite - Every bee needs a castle

360 - sun rising

360 - desert

360 - cave

360 - grasslands

360 - castle

WIP - materials and lighting

WIP - materials and lighting

WIP - creating modular building components

WIP - creating modular building components

WIP - demo scene used for testing materials, lighting and performance the latter of which was a significant challenge on this project.

WIP - demo scene used for testing materials, lighting and performance the latter of which was a significant challenge on this project.

WIP - Cheeriocraft island top

WIP - Cheeriocraft island top

WIP - Cheeriocraft island

WIP - Cheeriocraft island

WIP - Cheerio blocks
Frosted - snow on mountain top
Chocolate - dirt, caves and wood
Fruity - flora, sand
Honey Nut - buildings
Plain - building and sand variation

WIP - Cheerio blocks
Frosted - snow on mountain top
Chocolate - dirt, caves and wood
Fruity - flora, sand
Honey Nut - buildings
Plain - building and sand variation

I think it's time a for a LOTR Cheerios reboot. Who else want to see this?

I think it's time a for a LOTR Cheerios reboot. Who else want to see this?

A 30 second advertisement celebrating Video Games and Cheerios! Client came to us quoting two words "minecraft" and "cheerios." Hmmm... what could possibly happen!? Another stipulation was that we had to feature the full range of Cheerios products. I had no idea that there were so many variations. Needless to say we ate a lot Cheerios, Honey Nut is still my favorite, and played a lot of minecraft during ths project. Well this is what came out of that project. An internal 360 cut was also produced at a later date. Enjoy!

All compositing was done internally inside Blender.

Client: General Mills / Tongal
Responsibilities: Art Direction / World Design / Assets