LEGO Artic Survivor (2016)
"Arctic Survivor" + VR Teaser
LEGO Arctic Survivor VR 360 Sequence
final composite - constructing the vehicles out of virtual LEGO was quite fun.
final composite - mimicking stop motion LEGO rounds were used as snow being blown by the props
final composite - it was a difficult challenge to create performant scenes
final composite - the credits were drawn with sharpie onto masking tape and then scanned in
final composite - riding the sled, you can see the LEGO inspire filming drone
final composite - virtual virtual LEGO
final composite - really enjoyed making the custom HDRI and animated aurora fx
A mixed media LEGO advsertisement featuring a linked story. Viewing the traditional framed version you see a lone arctic survivor batteling the fierce elements and conquering the snowy arctic peaks. Watching the 360 version a more complete story unfolds as you witness the lone arctic survivor is surrounded by film crew and gourmet chefs and that snowy mountain peak is only a CG scene filmed on LEGO greenscreen. One story told across two mediums, two very different experiences.
I'm a HUGE fan of LEGO (AFOL) and really loved telling a story through LEGO and across mediums. Crafting the world was a huge challenge!
Client: LEGO / Tongal
Responsibilites: Art Direction / World Design / Assets